CMO to CEO: Ford Australia's chief shares his lessons in reinvention
- ruby457
- Mar 30, 2021
- 1 min read
Andrew Birkic has no trouble recalling the day of his first interview for a role with the Ford Motor Company of Australia.
“I think I got there an hour early,” Birkic tells CMO. “I drove out to Broadmeadows and sat in my car, got my notes out and read. And I can still remember the day I started, 27 years go, and it really put a smile on my face.”
Since that time, Birkic has held a slew of different roles in marketing, sales, and management with the iconic car marker, both in Australia and internationally, starting with his first as a marketing analyst on the Ford Falcon line. Through each role he has learned the essential skills needed to run a business in a fast-changing industry – skills he is putting to good use now, heading up a team of 2500 automotive experts as Ford’s president and CEO for Australia and New Zealand.
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